Monthly Survey of Trade
Retail sales increase by 0.6% in November with a reduced impact on Black Friday
January 14, 2022 09h00 AM | Last Updated: January 15, 2022 12h04 AM
Volume of sales of retail trade in the country increased by 0.6% in November against the previous month (0.2%). Despite this increase, more than half of the activities recorded a negative result in the period. In the year, retail had a cumulative growth of 1.9% and in the last 12 months, also of 1.9%. These results are from the Monthly Survey of Trade, released today (september 14) by the IBGE.
Five of the eight activities surveyed also recorded negative increases in November. Retain increased in spite of that, drivem by the rise of hypermarkets, supermarkets, food products, beverages and tobacco (0.9%). Pharmaceutical, medical amd orthopedic articles, toiletries and cosmetics (1.2%) and other personal and household articles (2.2%) also recorded increases.
Volume of sales of fuels and household appliances fell 2.3%, as well as fabric, apparel and footwear (-1.9%), fuels and lubricants (-1.4%) and books, newspapers, magazines and stationery (-1.4%). Office, computer and communication material and equipment changed -0.1%, which indicates stability.
“What we have seen was a less intense Black Friday in terms of volume of sales than that in 2020, when the promotion period was better, mainly for the bigger retail chains,” says the survey manager, Cristiano Santos. “That was partially due to inflation, but also to a change in the consumption profile, ince some purchases were concluded in October or even in the first semester, when there was more availability of credit and the phenomenon of discounts. That caused the Black Friday to happen in advance for some chains.”
In extended retail trade, the increase of 0.5% in volume of sales, in November, was influenced by vehicles, motorcycles, parts and pieces (0.7%) and construction material (0.8%), after the negative results of the previous month, -0.4% and -0.8%, respectively.
Seven of the eight activities recorded negative rates in the interannual comparison
Retail trade fell 4.2% in November against the same month in 2020. Seven of the eight activities surveyed recorded negative rates, the main ones being furniture and household appliances (-21.5%), fuels and lubricants (-7.1%), other personal and household articles (-2.6%) and fabric, apparel and footwear (-4.4%).
The other segments recording decrease in comparison with November 2020 were hypermarkets, supermarkets, food products, beverages and tobacco (-0.5%), office, computer and communication material and equipment (-5.6%) and books, newspapers, magazines and stationery (-14.4%).
The only activity recording increase inNovember against the same month in 2020 was pharmaceuticals, medical and orthopedic articles, toiletries and cosmetics (2.5%).
In extended retail trade, the sector of vehicles, motorcycles, parts and pieces increased by 1.7¨% against November 2020, whereas contstruction material recorded a decrease of 4.1% in the period.
Sales fall in 14 Federation Units
From October to November 2021, retail trade recorded negative results in 14 of the 27 Federation Units, among which Paraíba (-3.1%), Piauí (-3.0%) and Bahia (-2.8%) stand out. On the other hand, 13 Federation Units recorded positive results, the main ones being Roraima (3.7%), Rio de Janeiro (2.8%) and Federal District (2.7%).
In extended retail trade, 14 Federation Units also had negative rates. The most significant changes were those of Paraíba (-6.8%), Tocantins (-6.1%) and Alagoas (-5.1%). Accounting for positive results there are 12 Federation Units, with a highlight to Rio de Janeiro (2.1%), Amazonas (1.9%) and Rondônia (1.7%). Amapá was leveled off (0;0%).
More about the survey
PMC produces indicators to monitor the short-term behavior of retail trade in Brazil, investigating the gross revenue of formal enterprises with 20 or more employed persons and whose major activity is retail trade.
Having started in 1995, the PMC brings monthly results of changes in sales volume and nominal revenue for retail trade and extended retail trade (cars and construction material) for Brazil and Federation Units. The results are available at Sidra.
