Mission and interaction for #retratarobrasil
July 06, 2017 10h00 AM | Last Updated: July 18, 2017 04h06 PM
Created with the objective of reinforcing the IBGE's institutional mission, hashtag #retratarobrasil has been used on Instagram more than 9.7 thousand times. Every Friday an image of the collaborative project is chosen and reposted on the official IBGE instagram. “We always try to choose images related to topics approached in the week” says Irene Gomes, a member of the social media staff.
Camila Ermida, who was manager of social media when the project was conceived, says the project was born in a meeting of the marketing staff. “We needed to have our own hashtag here at IBGE and at the same time reinforce our institutional mission”.
The team then came up with #retratarobrasil: To portray Brazil by providing the information required to the understanding of its reality and the exercise of citizenship. The campaign has helped promote the official IBGE Instagram, which has eight thousand followers already.
The hashtag came out in on May 14, 2015, a little while after the creation of the IBGE ptofile on the Internet, in March the same year. @brunocidadao was the first user to have a photo reposted on the IBGE proile. The image from Unaí, Minas Gerais, got 35 likes.
Já a última imagem compartilhada, do usuário @yuri_fotografia , teve 117 curtidas e mostrou o sertão nordestino, em Jeremoabo, Bahia.
O IBGE está há 81 anos retratando o Brasil de muitas formas, e quer ver o país com o olhar dos brasileiros. Participe também desse projeto colaborativo! Publique uma foto em suas redes sociais com a hashtag #retratarobrasil e ela pode aparecer no Instagram do IBGE (@ibgeoficial).
Texto: Karina Meirelles (estagiária)
Imagens retiradas do projeto colaborativo #retratarobrasil
