My IBGE
New website shows how a person statistically fits into the Brazilian population
April 14, 2025 10h56 AM | Last Updated: April 16, 2025 10h58 AM
With the purpose of demonstrating how a person fits statistically into the Brazilian population, the Brazilian Institute of Geography and Statistics (IBGE) launched the interactive website Meu IBGE (My IBGE) on February 14, at the Meeting of New Mayors in Brasília (DF). By entering information about the municipality of residence, date of birth, sex, and color or race, the new website allows the user to find out how many people are in the same age group as him/her, how many people his/her age are can read and write, what percentage of the population has his/her color or race, among other data and aspects about the population and households.
The information on the website is sourced from the Population Census (2022) on Population by age and sex, by color or race, Literacy, Household characteristics, in addition to the predominant Biome by Municipality for statistical purposes (2024), Urbanized areas (2019) and Territorial area (2023).
“With the launch of Meu IBGE, the Institute is not only modernizing its way of disseminating data, but also strengthening its role of accurately portraying the diversity and characteristics of the Brazilian population. The platform is an invitation for all Brazilians to learn more about their country and see themselves reflected in the statistics that shape public policies and development strategies,” said Leandro Albertini, Coordinator of Online Experience and Services (CEON).
According to Rodrigo Rego, Manager of Innovation and Development and responsible for the website, the main goal of the product is to disseminate Census data in a simpler and more personal way to an audience that does not know much about statistics or geosciences. “The website is designed with very simple navigation, practically a slideshow, It provides very specific and basic information so that a school-age student or any layperson in the area can understand the importance of the Census and how data can help us realize what the Brazilian population is like, by placing the website user into the context of the statistics produced by the Census,” he explained.
You can explore Meu IBGE by sections: Age Pyramid; Color or Race; Literacy; Households; Quilombolas and Indigenous Peoples and Environment. The new portal also allows you to delve deeper into data on population, states, municipalities and color or race through the websites 2022 Census overview, Cities and Color or race dashboard.
The website is navigated as if it were a story being told, something that is not commonly done at the IBGE. “I would like to highlight the ludic aspect of the interface. We have already created several interfaces with the purpose of trying to reach a wider audience, and this time we were able to achieve this purpose not only through language, accessibility of statistics or simplicity, but also through a very playful visual aspect that invites users to navigate in an enjoyable, instead of just informative, way. We use lots of emojis and many animated movies, helping users feel more comfortable with the interface and the statistical data. It is complex information, but because of the playfulness and casualness that we add, it can be more pleasantly assimilated”, pointed out Mr. Rego.
Mr. Albertini emphasized that, “at a time when information is essential for decision-making, the IBGE remains as an indispensable reference, offering reliable and accessible data that help build a detailed and up-to-date portrait of Brazil. Meu IBGE is one more significant step in this journey, bringing the Institute even closer to the population and reaffirming its commitment to transparency and accuracy in the dissemination of information.”
