IBGE Minute
Diversified and responsive, IBGE Minute celebrates 100 editions
July 13, 2020 11h00 AM | Last Updated: July 13, 2020 01h37 PM
IBGE Minute celebrates its hundredth edition today. The program this week talks about "Centennials of Brazil", including demographic statistics on persons over 100 years of age and the testimony of an adorable and centennial retired teacher, who comments on the secrecy of her longevity.
Launched in May 2018, the podcast talks about a new subject on a weekly basis, relating data produced by the IBGE with the day by day of the Brazilian population. Lasting nearly one minute and half, the program is freely available to stations from the entire country through the National Radio Network, always on Mondays.
The first edition dealt with the Brazilian "Extreme Points", challenging listeners to name the northernmost and southernmost points of Brazil. Since then, IBGE Minute discussed subjects like education, employment, culture ans social inequalities. "Poverty Line" and "Brazilian Names" are among the most accessed issues until now.
The program entered a new phase in May 2020, opening space to the participation of dissemination professionals from the IBGE´s State Units in the agenda, verification, newsroom and locution of the editions, reinforcing the national nature of the IBGE. Therefore, the news on the average commuting of Brazilians searching for medical care, addressed in the "Distant Health" program, was produced in Sergipe. On the other hand, the booming "Use of Social Media" issue was in charge of Minas Gerais.
In the face of the coronavirus pandemic, the agendas produced and edited in Rio de Janeiro, where the IBGE headquarters is located, naturally improved the distribution of information on the disease to the population, based on the recent PNAD COVID19 survey. Bahia (“Quilombolas x Covid”), Rio Grande do Sul (“Covid in Winter”) e Pernambuco (“Water Supply”) also contributed.
According to Alex Campos, the IBGE´s coordinator of Social Communication, "IBGE Minute is within that category that we call the most well resolved products of our area." He explains: "Firstly, because it is oriented to a media, the radio, that still arouses passions, so it is still immune to disruptive actions. Secondly, because it is well focused in terms of source, channel, content, context and destination, all related to the IBGE surveys and its portrays of society. Thirdly, because it recently won a suitability and qualification bonus when it opened to the regional diversification of Brazil, literally 'voicing' such diversification", says Campos. "Such combination of functional, operational and public interests represents the kind of efficiency gain that all the reference companies look for in Brazil and in the world", concludes the coordinator.
The turn throughout Brazil will continue in the next editions, since new contributions have already been set. The program is also broadcast in the IBGE News Agency and on YouTube, in a captioned version. Every edition is shared in the IBGE´s social media.
