In November 2024, the volume of retail sales fell by 0.4% compared to October, in the seasonally adjusted series. In the previous month, there had been a positive change of 0.4%. The quarterly moving average changed by 0.2% in the quarter ended in November.

In the non-seasonally adjusted series, retail trade rose 4.7% compared to November 2023, the 18th consecutive positive rate. The cumulative total for the year reached 5.0%, while the cumulative total for the last 12 months was 4.6%.

In extended retail trade, which includes vehicles, motorcycles, parts and pieces, construction materials and wholesale of food products, beverages and tobacco, the volume of sales fell 1.8% in the seasonally adjusted series. The quarterly moving average remained stable (0.0%). In the non-seasonally adjusted series, extended retail trade rose 2.1%, accumulating a 4.4% increase in the year compared to the same period in 2023 and 4.0% in 12 months.

Five of the eight activities shrink compared to October

In terms of sectors, there was a predominance of negative rates, affecting five of the eight activities surveyed. Furniture and household appliances (-2.8%), Pharmaceutical, medical, orthopedic articles and toiletries (-2.2%), Books, newspapers, magazines and stationery (-1.5%), Other personal and household articles (-1.0%) and Hypermarkets, supermarkets, food products, beverages and tobacco (-0.1%) recorded negative rates. Office, computer and communication equipment and material (3.5%), Fuels and lubricants (1.5%) and Textiles, apparel and footwear (1.4%) increased between October and November.

In the context of extended retail trade, two activities fell from October to November: Vehicles and motorcycles, parts and pieces, with -7.6%, and Construction materials, with -1.4%.

Five retail activities advance compared to November 2023

Compared to November 2023, five of the eight sectors investigated remained in the positive field: Pharmaceutical, medical, orthopedic articles and toiletries (10.2%), Textiles, apparel and footwear (8.0%), Hypermarkets, supermarkets, food products, beverages and tobacco (5.4%), Other articles for personal and household use (3.4%) and Fuels and lubricants (1.7%). The Furniture and household appliances sector remained stable (0.0%).

Among negative results, there were Office, computer and communication equipment and material (-4.4%) and Books, newspapers, magazines and stationery (-10.6%).

In extended retail trade, Vehicles and motorcycles, parts and pieces had a result of 4.5%, Construction material grew 3.2% and Wholesale specialized in food products, beverages and tobacco had a drop of 11.7% compared to November 2023.

The Pharmaceutical, medical, orthopedic articles and toiletries activity showed a 10.2% increase in sales compared to November 2023, the 21st consecutive positive point of growth (the last month to register negative changes on an annual basis was February 2023: -0.5%). The sector, for the annual indicator, had the second largest influence among the positive results, adding 1.0 pp to the total of 4.7% of retail. In relation to the cumulative rate, the pace of growth is decelerating, since the results until October and November are 14.9% and 14.4%, respectively. In the last 12 months, the result of 13.5% until November 2024 is higher by 0.1 pp than the cumulative result until October.

The Textiles, apparel and footwear sector reported an 8.0% growth in sales compared to November 2023, the seventh non-negative result in a row (2.0% in May, 0.0% in June, 5.6% in July, 5.8% in August, 3.5% in September and 7.9% in October). In the year-over-year indicator, of the 11 months recorded in 2024, only three presented negative results: February, with -0.5%, March, with -0.9% compared to the same month of the previous year and April, with -3.7%. In the year, the accumulation is positive and growing: 1.5% until September, 2.1% until October and 2.7% until November. The same scenario is presented for the cumulative total of the last 12 months: 1.3% until September, 2.2% until October and 2.4% until November.

The Hypermarkets, supermarkets, food products, beverages and tobacco segment recorded its seventh consecutive month of growth for the year-on-year indicator: 5.4% in November. The sector's performance has remained positive since July 2022, with the exception of one month: April 2024 (-1.3%). The segment also exerted the greatest influence on the composition of the overall retail rate, contributing 2.8 pp of the total of 4.7%. As a result, the activity remains close to the highest value in the time series of the fixed-base index, being, in November, 0.1% below the record level, which occurred in October. In the year, the accumulation is 5.2% until November, stable for three months. In the last 12 months, the accumulation is also positive until November (5.2%).

The Other personal and household articles group, which includes department stores, opticians, jewelry stores, sporting goods, toy sores, among others, showed a 3.4% increase in sales compared to November 2023, reaching ten consecutive months of continuous growth in the year-on-year perspective. This series of positive performances contrasts with the previous period, from May 2022 to January 2024, a sequence of 21 months presenting negative results due to the accounting crisis of large companies in the sector, which affected revenue results, as well as reduced the number of physical stores in the country. In the year, cumulative gains up to November are 6.7%, while in the last 12 months the result is also positive: 4.5%.

The Fuels and lubricants activity showed a positive result of 1.7% in sales from November 2024 compared to November 2023, the second consecutive increase. The sector had not had a sequence of two consecutive positive results since the first half of 2023, which ended a period of 16 increases. In terms of cumulative result in the year up to November, going from -2.0% until October to -1.6% in the reference month, the activity shows a decrease in the pace of declines. The same is true in relation to the cumulative result in the last 12 months: from -1.8% until October to -1.5% in November.

The Office, computer and communication equipment and materials group showed a drop of 4.4% in November 2024 compared to the same month of the previous year, the second largest change among the negative results in all sectors and the first result of a drop after a rise of 6.3% in October. In the year, up to November, the sector accumulated a result of 1.0%, below that established until October (1.7%). The scenario is similar for the indicator over the last 12 months, as it recorded 0.8% up to November, lower than the cumulative figure up to October 2024 (3.1%).

In relation to the Books, newspapers, magazines and stationery sector, there was a 10.6% drop in sales compared to November 2023, against -9.3% in October 2024 compared to October 2023. For this indicator, the sector has totaled seven consecutive months of declines. In relation to the cumulative figure for the year, the losses up to November are of the same intensity as those up to September and October: -7.7% in September, -7.8% in October and -8.0% up to November. In terms of cumulative results over the last 12 months, the scenario is also one of losses: from -7.6% up to October to -8.1% up to November 2024.

The Furniture and household appliances group showed stability (0.0%) in the volume of sales indicator for November 2024 compared to November 2023, after registering a 9.9% increase in the comparison between October 2024 and the same month of the previous year. The cumulative indicator for the year up to November 2024 shows gains of 3.5%, a lower level than the cumulative indicator up to the previous month (3.9%). For the last 12 months, up to November, the result was 2.9%.

The activity Vehicle, motorcycles, parts and pieces, one of the sectors that make up extended retail, showed a 4.5% growth in sales compared to November 2023, the 19th consecutive increase. For the month of November, the sector exerted the second largest influence on the absolute composition of the interannual rate, adding 0.8 pp to the total of 2.1% of extended retail. In relation to the cumulative total for the year, the indicator records gains throughout the year of 2024, with stability in the pace in recent months: 13.4% in July, 12.7% in August, 12.1% in September, 13.0% in October and 12.2% in November. In the cumulative total for the last 12 months, the series has been in positive for a year and a half, recording gains of 11.8% in November.

The Construction Materials group showed a 3.2% growth in volume of sales compared to November 2023, the sixth consecutive increase after a period of greater volatility that occurred until May 2024, alternating months of growth with months of decline (+5.0% in February, -9.5% in March, +16.6% in April and -1.3% in May). In the second half of the year with better performance, the sector began to accumulate gains in 2024, sustaining a level above 4.0% since September: 4.2% until September, 5.0% until October and 4.8% until November. In the cumulative result of the last 12 months, the result has been positive for eight months, reaching 4.3% until November.

Finally, the Wholesale sector specialized in food products, beverages and tobacco, in the month-on-month comparison, had a drop of 11.7% in November, in volume of sales, the fourth consecutive drop for this indicator. The sector had the largest negative contribution among all 11 sectors assessed for extended retail, adding -1.7 pp to the total of 2.1%. In the year to date, the scenario is one of accelerating losses, as it recorded -7.0%% up to November against -6.5% up to October. In the last 12 months, the result is also one of losses: -6.3% up to November 2024.

Compared to October, sales fall in 17 Federation Units in November

From October to November 2024, in the seasonally adjusted series, the national average retail trade rate decreased by 0.4%, with negative results in 17 Federation Units, with a highlight to Rio de Janeiro (-5.7%), Paraíba (-4.3%) and Goiás (-2.7%). On the other hand, 10 of the 27 Federation Units are showing positive pressure, with a highlight to Espírito Santo (4.1%), Acre (1.3%) and Mato Grosso (1.2%).

In extended retail trade, the change between October and November 2024 was -1.8%, also with a predominance of negative results, in 21 of the 27 states, with emphasis on Bahia (-5.5%), Rio de Janeiro (-4.9%) and Sergipe (-4.4%). On the other hand, six of the 27 states are showing positive pressure, with emphasis on Mato Grosso (2.3%), Amapá (1.2%) and Espírito Santo (0.9%).

Compared to 2023, sales increase in 26 of the 27 Federation Units

Compared to November 2023, the change in retail trade in November 2024 was 4.7%, with positive results in 26 of the 27 Federation Units, with highlights in Roraima (14.9%), Rio Grande do Sul (11.6%) and Amapá (10.5%). Rio de Janeiro registered stability (0.0%) in November 2024.

In extended retail trade, there was also a predominance of positive rates, in 22 of the 27 Federation Units, with a highlight to Amapá (15.1%), Rio Grande do Sul (13.2%) and Pará (8.6%). On the other hand, four of the 27 Federation Units were under negative pressure, with a highlight tp Mato Grosso do Sul (-1.7%), São Paulo (-0.8%) and Minas Gerais (-0.7%).