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Pnad 2013: access via mobile phone is present in more than half of Internet-connected housing units

April 29, 2015 05h40 PM | Last Updated: January 22, 2018 03h19 PM


Pnad 2013 (National Household Sample Survey) shows that 49.4% of the population aged 10 and over (85.6 million persons) had been connected to the Internet and 48.0% (31.2 million) of the housing units had Internet access. The personal computer was the main means of access to Internet in housing units (88.4%), but access via mobile telephone was present in 53.5% of the housing units, and the tabletin 17.2% of them. Broadband was present in 97.7% (30.5 million) of the housing units served with Internet: in 77.1% (24.1 million) there was landline broadband and in 43.5% (13.6 million), mobile broadband.

Internet was mostly widespread among youngsters aged 15 to 17 (75.7%) and its use grew with the level of schooling, ranging from 5.4%, in the population without instruction or with less than one year of schooling, to 89.8%, among persons with at least 15 years of schooling. Internet access increased with the income range of persons, surpassing 50% in the range earning from one to two minimum wages.

In the 63.3 million housing units with a television (97.2% of the total), the number of sets amounted to 103.3, being 38.4% (39.7 million) of the thin-screen model and 61.6% (63.7 million), flat tube ones. Among housing units with television sets, 31.2% had digital TV signs, whereas parabolic antennas were present in 38.4%, with the biggest proportion in urban areas (78.3%) and in housing units with lower earnings (48.8% of the housing units without income to 1/4 of the minimum wage). Cable television was more common in urban areas (33.2%), with highest earnings (74.9% of the housing units with more than five minimum wages).

In 2013, almost one fourth of the Brazilian population (24.8%) did not have a mobile telephone, although the percentage of persons who did increased by 131.4%, from 2005 on. The lack of a mobile telephone was most common among persons with the lowest earnings (50.9% in the range of up to 1/4 of a minimum wage per capita), low level of schooling (60.2% of persons without instruction or with less than 1 year of schooling), and agricultural workers (48.9%).

Information on and these and other aspects constitute the supplement to Internet Access and to Television and Ownership of Mobile Telephone for Personal Use, of Pnad 2013, conducted in partnership with the Ministry of Communications. This third edition of the supplement, surveyed, for the first time, the number and type of television sets (thin screen or flat tube) per housing unit, the reception of digital signal for broadcast television, cable television and parabolic antenna, besides equipment used to access the Internet (mobile phone, tablet, computer, TV of another sort of electronic equipment) and the type of connection used (mobile network signal - 3G or 4G; dial and/or broadband). All the results of PNAD 2013 area available at

In Brazil, 85.6 million persons accessed the Internet in 2013

In 2013, 85.6 million persons aged 10 and over (49.4%) accessed the Internet by means of several equipment (personal computers, mobile telephones, tablets and others), at least once, in the three months before the date of reference of the survey. Considering the access using a personal computers, this figure was 78.3 million persons (45.3%). In 2013, 7.2 million persons (4.1%) accessed the Internet only by means of other devices, and in the North region this percentage was 8.7% (1.2 million persons).


In 2013, 53.6% of the housing units accessed the Internet via mobile telephone

Among housing units, 48% (31.2 million) had Internet access, but in 42.4% (13.2 million) accessed it only through the personal computer and 3.6 million (11.6%) through other type of equipment. The personal computer was the main means to access the Internet, used in 88.4% of the housing units with this service. The mobile telephone was mentioned by 53.6% and 17.2% reported the use of tablets for the same purpose. The North Region had the biggest percentage of housing units with mobile telephones for access Internet (75.4%), a figure which surpassed the access via personal computer.

Internet access exclusively via mobile phone or tablets surpassed access via personal computer in Sergipe (28.9% via mobile telephone/tablet versus 19.3% by personal computer), Pará (41.2% versus 17.3%), Roraima (32.0% versus 17.2%), Amapá (43.0% versus 11.9%) and Amazonas (39.6% versus 11.1%), although the use of personal computers as the only type of equipment for Internet access has prevailed in most Federation Units. Rondônia recorded the biggest percentage of exclusive access via personal computer (61.1%), whereas Santa Catarina had the smallest proportion of exclusive access through the mobile telephone or tablet (5.0%). It is also observed that 7.1 million housing units (10.8% of the total) had a tablet, out of which more than half (3.9 million) were located in the Southeast and 278 thousand, in the North Region, representing, respectively, 13.8% and 5.9% of the housing units in these Major Regions.

In the North Region, 73.5% of the housing units were connected via mobile broadband

In 2013, only 2.3% (725 thousand) housing units with Internet access had exclusively dial connection Broadband was present in 97.7% (30.5 million) housing units, and, among these, 77.1% (24.1 million) were connected as landline broadband and 43.5% (13.6 million) as mobile broadband. In 23.0% (7.2 million) housing units both two types of connection were present.

In the North Region, mobile broadband reached 73.5% of the housing units, versus 47.1% connected via landline broadband. In the other Major Regions, landline connection surpassed the mobile type. In Amazonas, Roraima, Pará and Amapá, mobile Internet was above 80%, whereas in the Federal District, Santa Catarina, São Paulo and Paraná, only landline web reached that level.


Sixty-eight percent of the students in the public education system accessed the Internet in 2013

The analysis by age group showed that, in 2013, the use of Internet was still more widespread among youngsters: the biggest proportion was reached by the group aged 15 to 17 (75.7%). In all age brackets between 10 to 39, the use of Internet surpassed 50%, and the percentage decreased with the increase of age, reaching 12.6% among persons aged 60 and over. Data by sex show that there was no significant difference between men (49.3%) and women (49.5%) in terms of Internet use.

Students represented 32.4% (27.8 million) of the Internet users. Among the total number of students in the public education system (28.0 million), 68.0% (19.1 million) were using the Internet. In the private system, out of the total 9.0 million students, 96.3% (8.7 million) were using the Internet. Although 67.6% (57.8 million) of the Internet users were non-students, its use presented a direct relationship with the level of schooling, indicating growing proportions among the most educated ones, ranging from 5.4% in the population without instruction and with less than 1 year of schooling up to 89.8% among persons with 15 or more years of schooling.

More than half (55.6%) of the persons earning 1 to 2 minimum wages used the Internet

Pnad showed that the proportion of persons using the Internet increased with the range of household earnings per capita, from 23.9% in the group without earnings up to 1/4 of the minimum wage up to 89.9% in the group earning more than ten minimum wages. Considering the range from one to two minimum wages per capita, percentages were above 50%.

The analysis by employment status revealed that more than half (53.8%) of the employed persons used the Internet, whereas among the non-employed the proportion was 43.9%. In terms of type of occupation, professionals of sciences and of the arts presented the biggest percentage of use (91.3%). By activity groups, persons employed in agricultural activities (11.4%), domestic services (28.3%) and consrtuction (34.6%) were the ones which least used the internet.

In 2013, 31.2% of the housing units with a television set received a digital signal

In 2013, Brazil had 65.1 million permanent private housing units, out of which 63.3 million (97.2%) had a television. A total 103.3 million television sets were counted, being 38.4% (39.7 million) thin-screened and 61.6% (63.7 million) flat tube ones.

The reception of the television signal via parabolic antenna was present in 38.4% (24.3 million) housing units with a television set; pay television reached 29.5% (18.7 million) and the digital signal of broadcast television was present in 31.2% (19.7 million) housing units. From the total units with a television, 28.5% (18.1 million) did not have any of those resources, that is, they received only the analogical signal. The North Region had the biggest number of housing units in this situation and the South Region, the smallest.

It was also observed that 35.4% of the housing units with a television did not receive the signal of broadcast TV, but had at least one alternative option of access. A total 25.5% had parabolic antennas only; 7.5% had only pay TV and 2.4%, had both.



Pay TV prevails in urban areas, whereas parabolic antennas are common in rural locations

In the Southeast Region (40.1% or 11.2 million) and in urban areas (33.2% or 18.2 million) were the biggest proportions of access to pay television. It is worth mentioning that pay TV prevailed in housing units with bigger per capita household earnings, being present in 74.9% of the housing units with itotal earnings above five minimum wages. The proportion of housing units with a parabolic antenna was bigger in rural areas (78.3% or 6.7 million) and among housing units with smaller earnings being present in 48.8% of the housing units without earnings to up to 1/4 a minimum wage This type of access was biggest in the Northeast (60.7% or 8.3 million).

Central West registered biggest access to the mobile telephone and Northeast, the lowest

The estimates for PNAD 2013 show that the number of persons aged 10 and over who had a mobile telephone for personal use was 130.2 million, which corresponded to 75.2% of the Brazilian population in this age group. Compared with that of year 2005, this figure increased 131.4% (73.9 million persons), whereas in relation to 2008, it increased 49.4% (43.0 million persons).

The Central West (83.8%) recorded, in 2013, the biggest proportion of access to mobile telephones, followed by the South (79.8%) and the Southeast Region (79.5%). In spite of having the smallest proportion of persons with a mobile telephone for personal use in the total population, in the comparison 2005/2013, the North (from 26.4% to 66.7%) and Northeast Region (23.9% to 66.1%) were those with the biggest increases in access.

The Federal District (89.4%) was the Federation Units with the highest percentage of persons with a mobile telephone for personal use in 2013, followed by Mato Grosso do Sul (83.5%) and Goiás (83.4%). Lowest percentages of access were those of Maranhão (52.3%) and Piauí (62.6%). In the 2005/2013 comparison, the Federation Units which recorded the biggest increase of mobile telephone possession were Tocantins (from 27.0% to 74.6%), Paraíba (from 26.2% to 73.0%), Bahia (from 21.2% to 67.0%), Piauí (from 16.8% to 62.6%) and Roraima (from 24.6% to 69.6%).

The possession of mobile telephone was bigger among women (75.9%) than among men (74.4%) in 2013. In the Southeast (79.8%) and South (80.2%), the proportion of men with a mobile telephone was bigger than that of women (79.2% and 79.3%, respectively). Pnad 2013 showed that the possession of mobile telephones increases in all age groups between 10 and 14 years of age (49.9%), reaching the biggest proportion in the group aged 25 to 29 years of age (87.3%), and falling among elderly persons aged 60 and over (51.6%).

PNAD 2013 shows that the higher the level of schooling the bigger the percentage of mobile telephone use

In 2013, the percentage of persons who had a mobile phone for personal use was biggest among non-students (76.6%) than among students (69.9%). Whereas in private schools, the percentage of students with a mobile phone was 92.8%, in public school this proportion was 62.6%. Pnad also showed that among persons without instruction or with less than one year of schooling, figures changed from 8.4% in 2005, to 39.8% in 2013.

The biggest increases in the period occurred in the group with 4 to 7 years of schooling (from 26.8 to 67.4) and among those with 8 to 10 years of schooling (from 43.5% to 83.7%). In the group with 11 to 14 years of schooling, the percentage, in 2013, was 92.2, and among persons with 15 or more years of schooling this proportion reached 96.3%.

Employed women had bigger proportion of mobile phones than employed men

Among economically-active persons (employed and unemployed), the proportion of mobile telephones changed from 43.8% in 2005 to 84.6% in 2013. Among non-economically active persons, the percentage of those who had a mobile phone was 24.3% in 2005, having changed to 38.0% in 2008 and 61.2% in 2013. Among employed persons, the percentage of those aged 1o and over who had a mobile phone for personal use was 84.6% (81.8 million persons). Among the non-employed, this percentage was 63.3% (48.4 million persons). The possession of mobile telephone in 2013 was bigger among the employed women (87.3%) than among employed men (82.6%).

The possession of mobile phone varied with the position in the occupation and employment of persons. Whereas 95.1% of the employers and 94.5% of the military and civil servants had a mobile telephone, in 2013, 78.8% of the self-employed workers and 54.3% of the npaid workers had a mobile phone in the same period. Considering the group which includes domestic workers and employees, the difference in terms of mobile telefone possession between those with a formal contract (92.9%) and those without a formal contract (80.5%) was 12.4 percentage points. In general terms, the possession of mobile telefone among self-employed workers changed from 65.9% (North Region) to 88.1% (Central West Region), and among unpaid workers, from 33.6%, in the North region, to 81.5%, in the Central West.

According to the activities, the mobile telefone was more often present in Education, health and social services (94.7%), Public Administration (93.7%), Other collective, social and personal services (93.3%), followed by Domestic services (83.1%) and Construction (82.4%). The smallest proportion was that of Agriculture (51.1%).

The analysis of the percentage of persons with a mobile telephone, by ranges of household earnings per capita, showed that the possession of mobile phones increased wit the level of income. So, whereas persons without income or earning up to 1/4 a minimum wage, 49.1% had a mobile telephone, in 2013. this proportion was 95.7% among persons with household earnings per capita above 10 minimum wages.



Social Communication
April 29, 2015