Among the 3,400 products investigated by the IBGE´s Annual Survey of Industry - Product, the four major ones (diesel fuel, fresh or cooled beef, denatured ethyl alcohol for fuel use and crude petroleum oil) generated 9.5% of the revenue of the industrial sales in 2016, which added up to R$2.17 trillion.

Among those 100 products with the highest revenue in 2016, the three ones that mostly gained share in the total industrial sales over 2015 were: body deodorants and antiperspirants, production services of parts and pieces of aircrafts and gasoline and/or alcohol vehicles for the transportation of goods, with maximum load capacity not above 5 tonnes. The three products that mostly lost share were concrete mass for construction, iron ores and portable computers (laptops, tablets and the like).

Diesel fuel, the major industrial product in Brazil, also led in the Northeast Region. In the North, iron ore was the mostly sold product. On the other hand, crude petroleum oil ranked in the first position in the Southeast. In the Central-West, fresh or cooled beef led the sales. Lastly, frozen poultry and giblets led in the South. PIA Product 2016 brings information on the sales of nearly 33 thousand industrial enterprises with 30 and more employed persons and their almost 40 thousand local branches.

Having sold R$74.4 billion and contributed with 3.4% to the total, diesel fuel maintained the leadership in the ranking of the value of sales in 2015 (table below), followed by fresh or cooled beef (R$46.1 billion and 2.1% of the total). The first four products in this ranking had a participation of 9.5% of the value of industrial sales in 2016.

Ten biggest industrial products and/or services, according to the value of sales - Brazil - 2015/2016

Manufacture of food products is activity with biggest participation in sales

In 2016, the activities that registered the biggest participation in the industrial sales were: food products (19.9%), chemicals (11.1%), coke, petroleum products and biofuels (10.2%), motor vehicles, trailers and bodies (8.5%) and basic metals (6.2%).

Compared with 2015, the sectors that mostly gained participation in the sales were: food products (2.5 percentage points), chemicals (0.6 p.p.) and pulp, paper and paper products (0.4 p.p.).

On the other hand, coke, petroleum products and biofuels (-0.9 percentage points), machinery and equipment (-0.5 p.p.) and non-metallic mineral products (-0.4 p.p.) were the activities that mostly lost share.

Ranking of the industrial activities, according to the value of sales - Brazil - 2015/2016

Body deodorants and antiperspirants, manufacture of parts and pieces for aircrafts and vehicles for transportation of goods were the products that mostly gained share in the industrial sales in relation to 2015

One hundred industrial products with the biggest share in the value of sales generated a revenue of R$1.14 trillion in 2016, accounting for 52.5% of the total revenue of the industrial enterprises with 30 and more employed persons.

Among those products, the five ones that mostly gained share in the ranking in relation to 2015 were: body deodorants and antiperspirants, which moved from the 146th to the 90th position, services of production of parts and pieces for aircrafts (from the 133rd to the 94th), gasoline and/or alcohol vehicles for transportation of goods, with maximum load capacity not above 5 tonnes (from the 61st to the 23rd), disposable diapers (from the 126th to the 93rd) and fungicides for use in agriculture (from the 60th to the 31st).

Biggest position gains in the ranking of the 100 biggest industrial products and/or services, according to the value of sales - 2015 / 2016

On the other hand, the five products that mostly lost positions were: concrete mass for construction (from the 36th to the 68th), pelletized or sintered iron ore (from the 21st to the 45th), portable computers (laptops, tablets and the like) (from the 52nd to the 73rd), diesel trucks with maximum load capacity above 5 tonnes (from the 29th to the 49th) and medicines with mixed and non-mixed products, n.s. (from the 42nd to the 60th).

Major products mostly prevail in North and Central-West Regions

In regional terms, the North and Central-West were more concentrated on the major industrial products in relation to the other regions. In the North, the three products with the biggest participation in sales were iron ore (11.8%), mobile telephones (6.4%), and TV sets (5.8%), which accounted for 24.0% of the total industrial sales in the region. In the Central-West, the highlights were fresh or cooled beef (12.1%), denatured ethyl alcohol for fuel use (9.5%) and cakes, bagasses, crumbs and other residues of soybean oil extraction (9.1%), which accounted for 30.7% of the sales.

In the Northeast, the highlights were diesel fuel (5.8%), cars with 1,500 to 3,000 engine power (3.4%) and pulp (3.1%), which accounted for 12.3% of the revenue. In the Southeast, the three major products – crude petroleum oil (3.5%), diesel fuel (3.4%) and denatured ethyl alcohol for fuel use (2.2%) – accounted for 9.1% of the total revenue of sales. Finally, the three leading products in the South Region were frozen poultry and giblets (3.9%), diesel fuel (3.4%) and cakes, bagasses, crumps and other residues from soybean oil extraction (2.2%), which were responsible for 9.5% of the revenue of sales.